Zapier
Zapier connects applications and automates multi-step workflows.
Overview
- Transparency
- 5 / 10
- Trust
- 86.5 / 100
Trains on your data
- Free
- Yes
- Paid
- No
- Opt-out
- Yes
Incidents
2- highZapier Security Incident - NPM Packages and Zapier Developers
- highUnauthorized Access to Zapier Code Repositories
Assessed SEP 21, 2026 · Checked by hand SEP 21, 2026
Zapier confirms SOC 2, GDPR, Enterprise training exclusion and an opt-out for other plans, but explicitly disclaims HIPAA; duplicates were removed, leaving two distinct incidents.
Trust breakdown
86.5 / 100
Overall trust score
Data and privacy
Trains on your data
- Free
- Yes
- Paid
- No
- Opt-out
- Yes
On by default. Admins can turn it off, which is why it costs less than training with no way out.
Storage regions
Sub-processors
Data retention
Zapier has implemented OpenAI’s Zero Day Retention (ZDR) feature.
Deletion: Once you delete a knowledge source from all of your agents, it will be deleted.
Incidents
2025-11-24
Zapier Status
2025-02-27
The Verge
Powered by
Zapier integrates with and offers a selection of third-party AI models from providers like OpenAI, Anthropic, Google, xAI, DeepSeek, Mistral AI, OpenRouter, Groq, AssemblyAI, and Google Vertex AI. Users can also bring their own keys for Azure OpenAI and Amazon Bedrock.
Integrations and access
Integrations
Available on
Pricing
Free
$0/mo
100 tasks/mo; unlimited Zap workflows/Tables/Forms; two-step Zap workflows; Copilot (daily limit); basic access to AI products (Agents, Chatbots, MCP)
Professional (Pro) - Annual
$19.99/mo
750 tasks/mo; Multi-step Zap workflows; unlimited premium apps; webhooks; AI by Zapier + AI fields; filters & paths; email + live chat support (live chat on 2,000+ task tiers)
Professional (Pro) - Monthly
$29.99/mo
750 tasks/mo; Multi-step Zap workflows; unlimited premium apps; webhooks; AI by Zapier + AI fields; filters & paths; email + live chat support (live chat on 2,000+ task tiers)
Team - Annual
$69.00/mo
2,000 tasks/mo; Everything in Pro, plus 25 users; shared Zap workflows & folders; shared app connections; SAML SSO; priority support
Team - Monthly
$103.50/mo
2,000 tasks/mo; Everything in Pro, plus 25 users; shared Zap workflows & folders; shared app connections; SAML SSO; priority support
Enterprise
Custom
Custom plans with everything in Team, plus unlimited users; advanced admin & app controls; SCIM provisioning; custom data retention; observability & analytics; annual task limits; technical account manager. Requires contacting Zapier Sales.
Prices as listed on SEP 21, 2026; check the vendor's page.
Moat and openness
Moat
- Proprietary Model
- Proprietary Data
- Network Effects
- Switching Costhigh
- Unique UX
- Distributionhigh
Zapier's moat is primarily built on its extensive network of 9,000+ app integrations, creating high switching costs for users who have built complex workflows. While it leverages third-party AI models, its unique no-code automation platform and established market position provide significant defensibility. The large user base and continuous expansion of integrations further strengthen its network effects and distribution.
Openness
- Open model weights
- Published research
- Open source contributions
- Transparency reports
- Public safety evals
Zapier Inc. emphasizes internal transparency, particularly in communication, with a 'default to transparency' value that encourages public channels for discussions to build a 'Shared Brain' for both human and AI agents. They have made significant open-source contributions, including their MCP server, SDK, agent skills, and integration platform, all available on GitHub. While they promote internal openness and have open-source projects, there is no readily available information about external transparency reports, published research, or public safety evaluations of their products.
Timeline
- 2024-03Zapier acquires Vowel team: Acquisition of the team behind Vowel, an AI-powered video conferencing tool, to enhance Zapier's AI automation capabilities.
- 2024-03Zapier Central launched with AI bots: Public preview of Zapier Central, a new AI workspace where users can build, teach, and work with AI bots.
- 2023-10AI Chatbot Launch: Introduction of a no-code AI chatbot that can connect with Zaps.
- 2023-10Zapier Canvas Alpha: Launch of an AI-powered diagramming tool for planning and generating automations.
- 2023-05Zapier NLA API / ChatGPT plugin Launch: Public promotion of NLA API and ChatGPT plugin, supporting natural language-driven action execution.
Company
Zapier Inc.
- Founded
- 2011
- HQ
- San Francisco, California, US
- Site
- zapier.com
Popularity
Not disclosed
monthly visits
Notable customers
Zapier is a leading no-code automation platform in the integrations and iPaaS market, connecting thousands of apps and serving a wide range of businesses from small enterprises to mid-sized teams, with a growing focus on AI capabilities.
Value and ROI
What it should move: Operations teams spend less time moving information between applications.
Best fit
It fits teams with stable application workflows and an owner for each automation.
The catch
Automations can fail quietly or multiply. Teams must manage credentials, errors, usage costs, and long-term ownership.
- Okta: Uses Zapier to automate support escalations and credential-rotation workflows.[1]
- Palo Alto Networks: Uses Zapier for Slack workflows covering account provisioning, licence resets and access approvals.[2]
In our stacks for
References
- 01Okta: how it uses ZapierZapierVendor-published
- 02Palo Alto Networks: how it uses ZapierZapierVendor-published
- 03Privacy policyZapier Inc.Vendor-published
- 04Company siteZapier Inc.Vendor-published
- 05SOC 2Zapier Inc.Vendor-published
- 06Zapier Security Incident - NPM Packages and Zapier DevelopersZapier StatusIndependent
- 07Unauthorized Access to Zapier Code RepositoriesThe VergeIndependent