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Zapier

Zapier connects applications and automates multi-step workflows.

Zapier
Oximy ResearchUpdated 19 September 2026

Overview

A-
Transparency
5 / 10
Trust
86.5 / 100

Trains on your data

Free
Yes
Paid
No
Opt-out
Yes

Incidents

2
  • highZapier Security Incident - NPM Packages and Zapier Developers
  • highUnauthorized Access to Zapier Code Repositories
SOC 2GDPRCCPASOC 3

Assessed SEP 21, 2026 · Checked by hand SEP 21, 2026

Zapier confirms SOC 2, GDPR, Enterprise training exclusion and an opt-out for other plans, but explicitly disclaims HIPAA; duplicates were removed, leaving two distinct incidents.

Trust breakdown

A-

86.5 / 100

Overall trust score

Data safetyComplianceIncidentsLegal
Data safety100
Compliance64
Incidents78
Legal100

Data and privacy

Trains on your data

Free
Yes
Paid
No
Opt-out
Yes

On by default. Admins can turn it off, which is why it costs less than training with no way out.

Storage regions

United States

Sub-processors

AlgoliaAmazon Web Services (AWS)AnthropicDatabricksDatadogFirecrawlFireworks AIFullstoryGoogleGrafana Labs (Raintank, Inc.)HerokuKnockLiveblocksLookerMetaMicrosoftOpenAIPineconeRedisSentryStytchUploadcareVercelAdaGong

Data retention

Zapier has implemented OpenAI’s Zero Day Retention (ZDR) feature.

Deletion: Once you delete a knowledge source from all of your agents, it will be deleted.

Privacy policy

Incidents

Powered by

OpenAI (various GPT models)Anthropic (various Claude models)Google (various Gemini models)Grok by xAIDeepSeekMistral AIOpenRouterGroqAssemblyAIGoogle Vertex AI

Zapier integrates with and offers a selection of third-party AI models from providers like OpenAI, Anthropic, Google, xAI, DeepSeek, Mistral AI, OpenRouter, Groq, AssemblyAI, and Google Vertex AI. Users can also bring their own keys for Azure OpenAI and Amazon Bedrock.

Integrations and access

Integrations

API: YesGoogle SheetsGmailSlackGoogle CalendarGoogle DriveHubSpotGoogle FormsNotionFacebook Lead AdsMailchimpStripeMicrosoft OutlookLeadConnectorCalendlyTypeformAirtableTrelloGoogle DocsSalesforceChatGPT (OpenAI)Jotformmonday.com

Available on

Web
iOS
Android
macOS
Windows
Linux
Extension
CLI

Pricing

Free

$0/mo

100 tasks/mo; unlimited Zap workflows/Tables/Forms; two-step Zap workflows; Copilot (daily limit); basic access to AI products (Agents, Chatbots, MCP)

Professional (Pro) - Annual

$19.99/mo

750 tasks/mo; Multi-step Zap workflows; unlimited premium apps; webhooks; AI by Zapier + AI fields; filters & paths; email + live chat support (live chat on 2,000+ task tiers)

Professional (Pro) - Monthly

$29.99/mo

750 tasks/mo; Multi-step Zap workflows; unlimited premium apps; webhooks; AI by Zapier + AI fields; filters & paths; email + live chat support (live chat on 2,000+ task tiers)

Team - Annual

$69.00/mo

2,000 tasks/mo; Everything in Pro, plus 25 users; shared Zap workflows & folders; shared app connections; SAML SSO; priority support

Team - Monthly

$103.50/mo

2,000 tasks/mo; Everything in Pro, plus 25 users; shared Zap workflows & folders; shared app connections; SAML SSO; priority support

Enterprise

Custom

Custom plans with everything in Team, plus unlimited users; advanced admin & app controls; SCIM provisioning; custom data retention; observability & analytics; annual task limits; technical account manager. Requires contacting Zapier Sales.

Prices as listed on SEP 21, 2026; check the vendor's page.

Timeline

  1. 2024-03Zapier acquires Vowel team: Acquisition of the team behind Vowel, an AI-powered video conferencing tool, to enhance Zapier's AI automation capabilities.
  2. 2024-03Zapier Central launched with AI bots: Public preview of Zapier Central, a new AI workspace where users can build, teach, and work with AI bots.
  3. 2023-10AI Chatbot Launch: Introduction of a no-code AI chatbot that can connect with Zaps.
  4. 2023-10Zapier Canvas Alpha: Launch of an AI-powered diagramming tool for planning and generating automations.
  5. 2023-05Zapier NLA API / ChatGPT plugin Launch: Public promotion of NLA API and ChatGPT plugin, supporting natural language-driven action execution.

Company

Zapier Inc.

Founded
2011
HQ
San Francisco, California, US

Popularity

Not disclosed

monthly visits

Notable customers

ErewhonRemoteMiroOktaVendastaToyota of OrlandoSynthesiaSmith.aiSmartClick SystemsSlatePrettoPremiere Property GroupOtter.aiLearn It LiveLaudableJBGoodwin REALTORSIPSYGreat Day ImprovementsGold Rush VinylContractor AppointmentsBrightspotServiceTitanLasagna LoveHudlCalendlyActiveCampaignSmart Charge America

Zapier is a leading no-code automation platform in the integrations and iPaaS market, connecting thousands of apps and serving a wide range of businesses from small enterprises to mid-sized teams, with a growing focus on AI capabilities.

Value and ROI

What it should move: Operations teams spend less time moving information between applications.

Best fit

It fits teams with stable application workflows and an owner for each automation.

The catch

Automations can fail quietly or multiply. Teams must manage credentials, errors, usage costs, and long-term ownership.

  • Okta: Uses Zapier to automate support escalations and credential-rotation workflows.[1]
  • Palo Alto Networks: Uses Zapier for Slack workflows covering account provisioning, licence resets and access approvals.[2]

In our stacks for

Operations

References

  1. 01Okta: how it uses ZapierZapierVendor-published
  2. 02Palo Alto Networks: how it uses ZapierZapierVendor-published
  3. 03Privacy policyZapier Inc.Vendor-published
  4. 04Company siteZapier Inc.Vendor-published
  5. 05SOC 2Zapier Inc.Vendor-published
  6. 06Zapier Security Incident - NPM Packages and Zapier DevelopersZapier StatusIndependent
  7. 07Unauthorized Access to Zapier Code RepositoriesThe VergeIndependent

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