Jasper
Jasper creates and adapts marketing copy with shared brand controls.
Overview
- Transparency
- 6 / 10
- Trust
- 91 / 100
Trains on your data
- Free
- No
- Paid
- No
- Opt-out
- Not captured
Incidents
00
Assessed SEP 21, 2026 · Checked by hand SEP 21, 2026
SOC 2, GDPR, US hosting and no model training are confirmed; all four listed CVE entries concern the unrelated JasPer software library.
Trust breakdown
91 / 100
Overall trust score
Data and privacy
Trains on your data
No training on user data
Storage regions
Sub-processors
Data retention
Jasper retains customer data for the duration of the agreement.
Deletion: At the termination of this DPA, or upon Customer’s written request, Processor will either destroy or return the Controller Data to Customer, unless legal obligations require storage of the Controller Data.
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Jasper uses a multi-model AI engine that intelligently routes requests to various third-party large language models (LLMs) from providers like OpenAI, Anthropic, Google, and Cohere, as well as its own custom, proprietary, in-house models. The AI engine is model-agnostic and fine-tuned for specific marketing-related use cases.
Integrations and access
Integrations
Available on
Pricing
Pro (monthly)
$69/month/seat
Includes 1 seat, advanced AI features to create content for multiple brands & collaborate on campaigns.
Pro (yearly)
$59/month/seat
Includes 1 seat, advanced AI features to create content for multiple brands & collaborate on campaigns. Billed annually, saves ~20%.
Business
Custom
Custom pricing tailored for your company's needs. Includes personalized AI features with additional control, security, team training & tech support. Minimum 12-month commitment. Uses a hybrid pricing model with a platform fee and consumption-based billing via credits for certain features (API and MCP usage, Grid usage, Advanced tools like Research & Optimization Agent runs, GEO Hub and GEO Agent runs).
Prices as listed on SEP 21, 2026; check the vendor's page.
Moat and openness
Moat
- Proprietary Model
- Proprietary Data
- Network Effects
- Switching Costmoderate
- Unique UX
- Distributionstrong
Jasper's moat is primarily built on its specialized AI engine that intelligently routes requests across multiple LLMs, including its own proprietary models, and its strong focus on marketing-specific workflows and brand governance. While its underlying models are largely third-party, its custom fine-tuning, extensive feature set, and integrations create a moderate switching cost for established marketing teams. Its significant user base and notable customers also indicate strong distribution and market penetration.
Openness
- Open model weights
- Published research
- Open source contributions
- Transparency reports
- Public safety evals
Jasper emphasizes its commitment to security, privacy, and ethical AI development. They provide a trust center and security portal detailing their compliance with various certifications (SOC 2, GDPR, CCPA, etc.) and offer documentation on their security posture. They also have an ethics page outlining their approach to privacy, terms of use, and customer education, including their stance on not using customer data to train LLMs and their efforts to mitigate bias. While they publish information about their security and ethical practices, there is no indication of open-sourcing their models or publishing research.
Timeline
- 2024-02Acquired Clipdrop, an AI photo application, expanding into visual content creation.
- 2022-10Raised a $125 million Series A funding round at a $1.5 billion valuation, led by Insight Partners. This also marked the start of Jasper's shift towards an enterprise marketing platform.
- 2022-10Launched Jasper Art, text-to-image generation functionality, and a browser extension allowing Jasper to be used across various websites and content platforms.
- 2022-01Rebranded from Jarvis.ai to Jasper.ai due to a trademark dispute with Disney/Marvel.
- 2021-MMRebranded to Jarvis.
- 2021-01Launched as Conversion.ai, an early wrapper around GPT-3 built to write Facebook and Google ad copy.
Company
Jasper
- Founded
- 2021
- HQ
- Austin, Texas, USA
- Site
- jasper.ai
Popularity
786.8K
monthly visits
Notable customers
Jasper is a leading generative AI application specifically designed for marketing, enabling the production of AI-generated content from blog posts to ad copy and creative design.
Value and ROI
What it should move: It shortens content production and improves consistency across campaign formats.
Best fit
It fits marketing teams with a defined brand voice and editorial review.
The catch
Templates can repeat weak positioning quickly. Assign owners for brand inputs, review, and distribution needs.
- Cushman & Wakefield: Uses Jasper for taglines, website copy, blog posts, landing pages and email communication.[1]
- Akbank: Uses Jasper to develop campaign concepts and personalised push and message copy.[2]
In our stacks for
References
- 01Cushman & Wakefield: how it uses JasperJasperVendor-published
- 02Akbank: how it uses JasperJasperVendor-published
- 03Privacy policyJasperVendor-published
- 04TermsJasperVendor-published
- 05Acceptable useJasperVendor-published
- 06Trust centerJasperVendor-published
- 07Pricing pageJasperVendor-published
- 08Company siteJasperVendor-published
- 09SOC 2JasperVendor-published