Overview
- Transparency
- 8 / 10
- Trust
- 94.75 / 100
Trains on your data
- Free
- Yes
- Paid
- Yes
- Opt-out
- Yes
Incidents
4- highHubSpot’s Statement Regarding June 22, 2024 Security Incident
- highHubSpot customer data accessed through compromised Drift OAuth tokens
- mediumHubSpot patches Jinjava sandbox escape and remote code execution
Assessed SEP 21, 2026 · Checked by hand SEP 21, 2026
SOC 2, GDPR and HIPAA are confirmed with training opt-out and four hosting regions; the duplicate breach is consolidated and three vendor-disclosed incidents are added. HubSpot states it is not itself ISO 27001 certified; its hosting provider is.
Trust breakdown
94.75 / 100
Overall trust score
Data and privacy
Trains on your data
- Free
- Yes
- Paid
- Yes
- Opt-out
- Yes
On by default. Admins can turn it off, which is why it costs less than training with no way out.
Storage regions
Sub-processors
Data retention
HubSpot does not permit third party AI service providers to use customer data for model training, and HubSpot enforces zero data retention with third party AI service providers wherever possible.
Deletion: We will delete or return all Customer Data, including Customer Personal Data (including copies thereof) Processed pursuant to this DPA, on termination or expiration of your Subscription Service in accordance with the procedures set out in our Product Specific Terms.
Incidents
2024-06-22
HubSpot Trust Center
2025-08-28
HubSpot Trust Center
2026-01-29
HubSpot Trust Center
2026-07-02
HubSpot Trust Center
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HubSpot leverages both proprietary AI models and third-party models from Anthropic, OpenAI, and Google. They also use Qdrant for vector database operations.
Integrations and access
Integrations
Available on
Pricing
Starter
$20/mo/seat
Includes 500 HubSpot Credits. Available for Marketing Hub, Sales Hub, and Smart CRM. Service Hub Starter is $7/mo/seat.
Professional
$890/mo
Includes 3 Core Seats, 2,000 marketing contacts, and 3,000 HubSpot Credits. Additional Core Seats are $50/mo/seat. Marketing Hub Professional starts at $890/month. Sales Hub Professional starts at $100/month per seat. Service Hub Professional starts at $90/month per seat. Onboarding is required for a one-time fee of $1,500-$3,000 depending on the product.
Enterprise
Custom
Marketing Hub Enterprise starts at $3,600/month (5 Core Seats included). Sales Hub Enterprise starts at $150/month per seat. Service Hub Enterprise starts at $150/month per seat. Includes 5,000-10,000 HubSpot Credits depending on the product. Onboarding is required for a one-time fee of $3,500.
Prices as listed on SEP 21, 2026; check the vendor's page.
Timeline
- 2024-09Breeze, a unified AI engine across the customer platform, was officially launched, along with Breeze Intelligence to enhance Smart CRM with external data.
- 2024-04Content Hub, an AI-driven all-in-one content marketing solution, was launched.
- 2023-09HubSpot AI, a portfolio of AI-powered features including AI Assistants, AI Agents, and AI Insights, was launched at INBOUND 2023. This included generative AI tools for content, images, and reports, and predictive AI for forecasting.
- 2023-03ChatSpot, combining ChatGPT with HubSpot's Smart CRM, launched in public beta.
Company
HubSpot, Inc.
- Founded
- 2006
- HQ
- Cambridge, Massachusetts, U.S.
- Site
- hubspot.com
Popularity
35.7M
monthly visits
Notable customers
HubSpot holds a significant market share in marketing automation, ranking as the number one solution with approximately 38% of the global market, and is a strong competitor in the SMB and mid-market CRM segments.
Value and ROI
What it should move: It reduces seller preparation by using existing CRM records.
Best fit
It fits mid-market teams that want CRM and AI from one vendor.
The catch
Breeze depends on CRM data. Incomplete contact and deal records produce generic prospect research and emails.
References
- 01Agicap: how it uses HubSpot with BreezeHubSpotVendor-published
- 02Aerotech: how it uses HubSpot with BreezeHubSpotVendor-published
- 03Privacy policyHubSpot, Inc.Vendor-published
- 04TermsHubSpot, Inc.Vendor-published
- 05Acceptable useHubSpot, Inc.Vendor-published
- 06Trust centerHubSpot, Inc.Vendor-published
- 07Pricing pageHubSpot, Inc.Vendor-published
- 08Company siteHubSpot, Inc.Vendor-published
- 09SOC 2HubSpot, Inc.Vendor-published