HeyGen
HeyGen creates presenter-led and translated videos from scripts and recorded material.
Overview
- Transparency
- 6 / 10
- Trust
- 86 / 100
Trains on your data
- Free
- Yes
- Paid
- Yes
- Opt-out
- Yes
Incidents
00
Assessed SEP 21, 2026 · Checked by hand SEP 21, 2026
SOC 2 and GDPR, US hosting, six public subprocessors and training opt-out are confirmed; enterprise data is excluded from training and ISO 27001 could not be reverified.
Trust breakdown
86 / 100
Overall trust score
Data and privacy
Trains on your data
- Free
- Yes
- Paid
- Yes
- Opt-out
- Yes
On by default. Admins can turn it off, which is why it costs less than training with no way out.
Storage regions
Sub-processors
Data retention
Company will not store or retain any Customer Personal Data except as necessary to perform the Services under the Agreement.
Deletion: Within a reasonable amount of time after the Agreement’s expiration or termination, or sooner if requested by Customer, Company will securely destroy (per subsection (iii) below) all copies of Customer Personal Data (including automatically created archival copies).
Powered by
HeyGen develops its own avatar rendering engines (Avatar III, IV, and V) and an in-house voice model (HeyGen Voice). Avatar V is built on a Diffusion Transformer with flow matching. The core generation model is a Diffusion Transformer (DiT) trained with flow matching. The audio engine is built around an LLM backbone.
Integrations and access
Integrations
Available on
Pricing
Free
$0/mo
3 videos/month, up to 1 min, Access to Avatar IV, Standard video processing, 500+ stock video avatars, 1 Custom Video Avatar, 30+ languages
Creator
$29/mo
600 credits/month, videos up to 30 minutes, 1080p video export, Extended Avatar IV video generation, Fast video processing, Unlimited Photo Avatars, Watermark removal, Voice cloning, 175+ languages and dialects, Credit rollovers
Pro
$49/mo
1,000 credits/month, videos up to 30 minutes, 4K video export, Extended Avatar IV video generation, Faster video processing, Unlimited photo avatars, Watermark removal, Customizable monthly usage, Edit and proofread translation script, Access to all advanced AI models
Business
$149/mo + $20 per additional seat
1,500 credits/month, videos up to 60 minutes, 4K video export, Faster video processing, 2x more concurrency than Pro, 5 Custom Video Avatars, Scale your brand and centralize assets, SAML/SSO, Centralized billing, Flexible top-up or auto-reload credits, Add team members for $20/seat/month, Workspace collaboration, Video draft commenting & editing, Invites & team management, Interactive Video (Quizzes, Links, more), SCORM Export, LMS Integrations, Integrations with n8n, Make, Hubspot & Zapier
Enterprise
Custom
Contact Sales for custom pricing. Includes flexible video generation, no video duration max, 4K video export, fastest video processing, highest concurrency, multi-workspace control, proofreader seats for video translation, centrally manage roles and access, enterprise-grade security & privacy, SCIM User Provisioning, Team Member MFA, Commercial terms, Priority customer support, Dedicated customer success manager, Tailored onboarding, Enterprise Community access, Invoice billing.
Prices as listed on SEP 21, 2026; check the vendor's page.
Moat and openness
Moat
- Proprietary Model
- Proprietary Data
- Network Effects
- Switching Costmoderate
- Unique UX
- Distributionstrong
HeyGen possesses a strong moat primarily due to its proprietary avatar rendering engines (Avatar III, IV, V) and in-house voice model, which are continuously refined with user behavior data, leading to a unique and high-quality user experience. Its significant market share and broad feature set, including an API and enterprise offerings, further solidify its position, making it moderately difficult for users to switch to competitors without losing access to specific advanced functionalities and established workflows.
Openness
- Open model weights
- Published research
- Open source contributions
- Transparency reports
- Public safety evals
HeyGen demonstrates moderate openness. They publish research papers on their AI models and infrastructure, and they offer open-source agent skills for integrating with various AI agents. They also provide detailed information on their security practices, compliance with regulations like GDPR and the EU AI Act, and their ethical approach to data handling and content authenticity. However, they do not appear to open-source their core model weights, publish transparency reports, or make public safety evaluations readily available.
Timeline
- 2024-04HeyGen launches Streaming Avatars.
- 2024-03HeyGen raises $60M Series A funding.
- 2023-11HeyGen launches a faster custom-avatar workflow, allowing creation from smartphone footage in approximately five minutes.
- 2023-09HeyGen launches Video Translate, enabling users to upload a video and translate the speech into another language with synchronized voice and mouth movements.
- 2021-08Movio rebrands to HeyGen.
Company
HeyGen
- Founded
- 2020
- HQ
- Los Angeles, California, U.S.
- Site
- heygen.com
Popularity
Not disclosed
monthly visits
Notable customers
HeyGen is a leading AI video generation tool, holding a significant market share and experiencing rapid growth in the AI video market.
Value and ROI
What it should move: It shortens video production and localisation.
Best fit
It fits teams with approved presenters, scripts, and reviews for repeated video formats.
The catch
Avatar and voice use requires consent and disclosure. Review translation, pronunciation, and visual details in each market.
- trivago: Uses HeyGen to localise television advertising while keeping a consistent presenter.[1]
- Tomorrow.io: Uses HeyGen to create executive avatars for personalised prospect videos.[2]
In our stacks for