Overview
- Transparency
- 6 / 10
- Trust
- 75 / 100
Trains on your data
- Free
- Yes
- Paid
- Yes
- Opt-out
- Not captured
Incidents
00
Assessed SEP 21, 2026 · Checked by hand SEP 21, 2026
Forethought's SaaS agreement lets it use Customer Content to improve its and its affiliates' products (it is now part of Zendesk) and to combine it with other customers' data as Aggregated Data, so this is shared training, not per-customer. SOC 2, ISO 27001, GDPR and HIPAA confirmed.
Trust breakdown
75 / 100
Overall trust score
Data and privacy
Trains on your data
- Free
- Yes
- Paid
- Yes
- Opt-out
- Not captured
Storage regions
Sub-processors
Data retention
Forethought will retain your personal information for as long as is necessary for the purposes it was collected, or for other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements.
Deletion: At the end of the Services, or upon Customer’s request, Forethought will securely destroy or return (at Customer’s election) the Personal Data to Customer.
Powered by
Forethought trains its AI models using a combination of proprietary data, customer-specific data, and extensive natural language processing techniques. They utilize Amazon SageMaker for ML model training and inference, and deploy models using Amazon SageMaker multi-model endpoints and serverless inference. They also use Triton Inference Server with Python and PyTorch backends.
Integrations and access
Integrations
Available on
Pricing
Enterprise
Custom
Forethought offers three plans: Team, Professional, and Enterprise. Pricing is not publicly available and is based on a blend of platform access fees and outcome-based pricing, with additional usage charges for exceeding plan limits. A Proof of Value (POV) is offered instead of a free trial. The average annual cost across 69 purchases is $74,483, ranging from $35,670 to $151,400. Implementation costs range from $10,000 to $50,000, and Voice AI can add $30,000 to $80,000 annually. Forethought requires a minimum of 20,000 historical tickets and at least 2,000 email or chat tickets per month for smooth operation.
Prices as listed on SEP 21, 2026; check the vendor's page.
Timeline
- 2026-03Zendesk announced its intent to acquire Forethought.
- 2026-03Zendesk completed its acquisition of Forethought.
- 2023-XXForethought released a generative AI tool constrained to a customer’s own support data.
- 2023-XXForethought launched Autoflows, an agentic reasoning engine.
- 2021-12Forethought raised a $65 million Series C round, bringing total funding to $92 million.
- 2020-10Forethought raised $17 million in a Series B round.
- 2018-12Forethought raised a $9 million Series A round.
Company
Zendesk
- Founded
- 2007
- HQ
- San Francisco, CA
- Site
- zendesk.com
Popularity
Not disclosed
monthly visits
Notable customers
Forethought is a leader in agentic AI for customer experience, providing AI-driven customer support solutions that automate ticket classification, offer omnichannel support, and assist human agents with AI insights and recommendations.
Value and ROI
What it should move: It resolves more tickets without staff, routes requests more accurately, and reduces handling time.
Best fit
It fits teams that want automation within their existing support desk.
The catch
Forethought learns from tickets and help content. Find old classification errors and stale answers before rollout.
- Fetch: Uses Forethought to predict ticket content and resolve routine app and help-centre questions.[1]
- Cotopaxi: Uses Forethought to answer repeated questions about promotions, orders and returns.[2]
In our stacks for
References
- 01Fetch: how it uses ForethoughtForethoughtVendor-published
- 02Cotopaxi: how it uses ForethoughtForethoughtVendor-published
- 03Privacy policyZendeskVendor-published
- 04Company siteZendeskVendor-published
- 05SOC 2ZendeskVendor-published
- 06GDPRZendeskVendor-published
- 07HIPAAZendeskVendor-published
- 08ISO 27001ZendeskVendor-published