Overview
- Transparency
- 5 / 10
- Trust
- 98 / 100
Trains on your data
- Free
- No
- Paid
- No
- Opt-out
- Not captured
Incidents
00
Assessed SEP 21, 2026 · Checked by hand SEP 21, 2026
SOC 2, ISO 27001 and GDPR are asserted in Clay's AI documentation, which prohibits customer data training and names three AI subprocessors.
Trust breakdown
98 / 100
Overall trust score
Data and privacy
Trains on your data
No training on user data
Storage regions
Sub-processors
Data retention
For qualifying organizations, Zero Data Retention (ZDR) means data isn't stored at rest after the API response is returned.
Deletion: If your account is deleted, your data is deleted with it.
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Clay uses a combination of third-party AI models from OpenAI, Google (Gemini), Anthropic (Claude), BlackForestLabs, Playground, Segmind, and Stability. They also have their own proprietary models called Helium, Neon, Argon, and Clay Navigator.
Integrations and access
Integrations
Available on
Pricing
Free
Free
500 actions/mo, 100 data credits/mo (1.2K data credits/yr), unlimited seats and tables, multi-provider waterfalls, Claygent enrichment, Clay Sequencer for email, up to 200 rows per table
Launch
Starting at $185/mo
15,000 actions/mo, 2,500 data credits/mo, everything in Free, plus phone number enrichment, job change and signal tracking, email campaign integrations, up to 50,000 rows per table
Growth
Starting at $495/mo
40,000 actions/mo, 6,000 data credits/mo, everything in Launch, plus CRM auto-sync and enrichment, HTTP API integrations, webhook automation, web intent signal tracking, audience pushes to ads platforms, priority support
Enterprise
Custom
Custom pricing with annual commitment. Includes everything in Growth, plus unlimited Audiences across sources, unlimited row bulk enrichment, Clay API access, data warehouse syncs, SSO, RBAC permissions management, additional Ads audiences, and a dedicated Growth Strategist. Includes 100,000+ Data Credits and 200,000+ Actions/mo.
Prices as listed on SEP 21, 2026; check the vendor's page.
Company
Clay
- Founded
- 2017
- HQ
- New York, New York, United States
- Site
- clay.com
Popularity
Not disclosed
monthly visits
Notable customers
Clay is a leading AI-powered Go-To-Market (GTM) tool that enables B2B growth marketing and sales teams to scale personalized outbound prospecting and automate workflows, competing with companies like HubSpot and Apollo in the AI GTM stack.
Value and ROI
What it should move: It improves list quality and reduces list-building work.
Best fit
It fits teams with a revenue operations owner who maintains the workflows.
The catch
Clay uses usage-based credits. Each enrichment run increases spend, so teams need an owner and budget.
- Intercom: Uses Clay to enrich CRM records from multiple providers and automate list building.[1]
- Rootly: Uses Clay to automate prospecting, enrichment and lead scoring for outbound.[2]
In our stacks for