Clari
Clari combines deal data and flags risks and slipped dates.
Overview
- Transparency
- 5 / 10
- Trust
- 87 / 100
Trains on your data
- Free
- Not captured
- Paid
- Not captured
- Opt-out
- Not captured
Incidents
00
Assessed SEP 21, 2026 · Checked by hand SEP 21, 2026
Clari's shared SOC 2 and ISO 27001 security addendum, GDPR DPA, US hosting, deletion and 22 sub-processors are confirmed; the employee-training quotation was removed and model-training status remains unknown.
Trust breakdown
87 / 100
Overall trust score
Data and privacy
Trains on your data
- Free
- Not captured
- Paid
- Not captured
- Opt-out
- Not captured
Storage regions
Sub-processors
Data retention
After ninety (90) days, Salesloft will have no obligation to maintain any Personal Data.
Deletion: Upon request made by Customer within ninety (90) days following the expiration or termination of the Subscription Term, Salesloft will return or delete the Personal Data, except as required to be retained by applicable laws.
Powered by
Clari develops its own proprietary AI models, including predictive and generative AI, which are trained on their extensive RevDB (Revenue Database). They also leverage open-source text embedding models and large language models, and they actively participate in tracking and contributing to open-source advancements. Clari uses AWS SageMaker for training jobs and AnyScale for deploying models.
Integrations and access
Integrations
Available on
Pricing
Enterprise
Custom
Clari does not publish standard list pricing publicly. The platform is sold through a direct sales model with pricing customized based on product selection, user count, contract term, and deployment requirements. Most Clari contracts are structured as annual subscriptions with per-user pricing for core modules and platform fees for enterprise features. Pricing is highly negotiable, particularly for multi-year commitments, competitive evaluations, and renewals. Buyers who anchor to budget constraints and demonstrate alternative options often achieve meaningful discounts from initial quotes. Small teams (10–25 users) purchasing a single product may see annual costs in the low five figures, while mid-market and enterprise deployments (100+ users, multiple products) commonly reach six figures annually. Clari Core (forecasting and pipeline) typically starts around $100–$120 per user per month, billed annually ($1,200–$1,500 per user per year). Clari Copilot (conversation intelligence) is estimated to be between $60 and $110 per user per month. Clari Groove (sales engagement) is estimated to be an additional $50–$80 per user per month.
Prices as listed on SEP 21, 2026; check the vendor's page.
Moat and openness
Moat
- Proprietary Model
- Proprietary Data
- Network Effects
- Switching Costhigh
- Unique UX
- Distributionstrong
Clari exhibits a strong moat primarily due to its proprietary AI models trained on its unique RevDB, which provides a deep, specialized dataset for revenue orchestration. The high switching costs associated with integrating and migrating complex revenue operations data, coupled with its enterprise-focused distribution and comprehensive feature set, further solidify its defensibility. While it leverages open-source components, its custom AI and deep domain expertise create significant barriers to entry for competitors.
Openness
- Open model weights
- Published research
- Open source contributions
- Transparency reports
- Public safety evals
Clari emphasizes transparency in its internal operations, with weekly CEO-led town halls, open Q&A forums, and deep dives into financial performance at all-hands meetings. They also provide a publicly available status page for system performance and a vulnerability disclosure program. While they highlight their commitment to transparency, there is no explicit mention of open-sourcing model weights, publishing research, or public safety evaluations.
Timeline
- 2023-06Clari unveiled significant enhancements to its Revenue Platform, including Clari Inspect, four new additions to the RevGPT product family, and Clari Copilot (formerly Clari Wingman). RevGPT, Clari's generative AI solution, was enhanced to provide instant Smart Summaries of sales calls and emails, recommend follow-up actions, and send notifications of significant deal changes. Clari Copilot, powered by RevGPT, gained the ability to instantly transform long-form sales enablement content into Smart Battlecards for real-time use during calls.
- 2022-09Clari launched Optimize, a module designed to surface at-risk deals 60–90 days before quarter close, enabling early intervention.
- 2022-06Clari acquired Wingman, a conversation intelligence platform, adding AI call recording and coaching capabilities to deepen signal coverage from inferred CRM activity to the content of sales conversations.
- 2019-03Clari launched its Connected Revenue Operations platform, extending its data platform, automation, and AI analytics to sales, marketing, and customer success teams. This included AI-powered insights to identify churn risk and upside in the renewal pipeline for customer success.
- 2019Clari began deploying its Activity Intelligence engine, passively ingesting CRM data, email metadata, calendar meeting frequency, and content engagement signals. The platform trained machine learning models on historical deal outcomes to produce deal-level probability scores.
Company
Clari
- Founded
- 2012
- HQ
- Sunnyvale, California, United States
- Site
- clari.com
Popularity
Not disclosed
monthly visits
Notable customers
Value and ROI
What it should move: It improves forecast accuracy and reduces time spent preparing weekly forecasts.
Best fit
It fits organisations with several forecast layers and board-level targets.
The catch
Clari reads CRM data. Missing stages and close dates produce unreliable forecasts.
- Unity: Uses Clari for forecasting visibility and deal inspection.[1]
In our stacks for