Overview
- Transparency
- 9 / 10
- Trust
- 95 / 100
Trains on your data
- Free
- Yes
- Paid
- No
- Opt-out
- Yes
Incidents
3- highNews release: Joint investigation by Canadian privacy regulators into OpenAI’s ChatGPT leads to better protections for Canadians’ personal information
- highPIPC Imposes Administrative Sanctions on OpenAI, Issuing Recommendations to Improve Data Privacy Practices
- highMarch 20 ChatGPT outage: Here's what happened · OpenAI · postmortem.io
Assessed SEP 21, 2026 · Checked by hand SEP 21, 2026
Business no-training, consumer opt-out, scoped API ZDR, deletion and compliance are confirmed; Italy's duplicate enforcement entries were removed after the regulator reported a successful appeal.
Trust breakdown
95 / 100
Overall trust score
Data and privacy
Trains on your data
- Free
- Yes
- Paid
- No
- Opt-out
- Yes
On by default. Admins can turn it off, which is why it costs less than training with no way out.
Storage regions
Sub-processors
Data retention
You can also request zero data retention (ZDR) for eligible endpoints if you have a qualifying use-case.
Deletion: Any deleted conversations are removed from our systems within 30 days, unless we are legally required to retain them.
Incidents
2026-05-06
Office of the Privacy Commissioner of Canada
2023-07-26
Personal Information Protection Commission of Korea
2023-03-20
Powered by
OpenAI's own proprietary GPT-5 family of models.
Integrations and access
Integrations
Available on
Pricing
Go
$8/mo
More messages with tools, more voice chats, longer memory. May include ads.
Plus
$20/mo
Advanced reasoning models with GPT-5.6, expanded messages and uploads, more complex and accurate image creation, expanded deep research, expanded memory and context, projects, scheduled tasks, and custom GPTs, expanded Codex usage, expanded access to ChatGPT Work on desktop, web, and mobile, early access to new features.
Pro
From $100/mo
5x or 20x more usage, Pro reasoning with GPT-5.6 Sol Pro, maximum Codex tasks, unlimited and faster image creation, maximum deep research, maximum memory and context, expanded projects, tasks, and custom GPTs, research preview of new features.
Business & Enterprise
Custom
Business plan starts at 2+ users, billed annually at $25/user/month or $30/user/month when billed monthly. Includes secure workspace with company context and tools for teams, AI for chat, coding, analysis, and workflows, integrations, custom team agent plugins, centralized billing and administration, usage analytics, budgeting, spend controls, SAML SSO and MFA, no training on business data by default. Enterprise plan offers expanded context window, enterprise-level security and controls (SCIM, EKM, user analytics, domain verification, role-based access controls), advanced data privacy, support for data residency in ten regions, 24/7 priority support, SLAs, custom legal terms, access to AI advisors, invoicing and billing, volume discounts.
Prices as listed on SEP 21, 2026; check the vendor's page.
Timeline
- 2024-09OpenAI o1-preview, the first public reasoning model series, was released.
- 2024-05GPT-4o (Omni), a native multimodal model for text, audio, and vision with low-latency real-time interaction, was released.
- 2023-03GPT-4, a large multimodal model with text and image input, was released.
- 2023-03ChatGPT plugins, an early tool system, were launched (later deprecated).
- 2023-02ChatGPT Plus, a paid subscription plan, was launched.
- 2022-11Public research preview of ChatGPT launched.
Company
OpenAI
- Founded
- 2015
- HQ
- San Francisco, California, U.S.
- Site
- openai.com
Popularity
5.4B
monthly visits
Notable customers
ChatGPT has a broad and growing consumer adoption, with its user base becoming more global and diverse, and usage expanding across various tasks and demographics.
Value and ROI
What it should move: Marketers spend less time turning research into a reviewable draft.
Best fit
It fits marketing teams that need planning, writing, and analysis in one assistant before adding specialist tools.
The catch
Teams can send campaign plans, customer material, and files to ChatGPT. They need source checks, brand review, and sensitive-data rules.
In our stacks for
References
- 01Privacy policyOpenAIVendor-published
- 02TermsOpenAIVendor-published
- 03Acceptable useOpenAIVendor-published
- 04Trust centerOpenAIVendor-published
- 05Pricing pageOpenAIVendor-published
- 06Company siteOpenAIVendor-published
- 07SOC 2OpenAIVendor-published
- 08HIPAAOpenAIVendor-published
- 09News release: Joint investigation by Canadian privacy regulators into OpenAI’s ChatGPT leads to better protections for Canadians’ personal informationOffice of the Privacy Commissioner of CanadaIndependent
- 10PIPC Imposes Administrative Sanctions on OpenAI, Issuing Recommendations to Improve Data Privacy PracticesPersonal Information Protection Commission of KoreaIndependent
- 11March 20 ChatGPT outage: Here's what happened · OpenAI · postmortem.iopostmortem.ioIndependent