Canva
Canva creates and adapts campaign assets with shared templates and brand kits.
Overview
- Transparency
- 6 / 10
- Trust
- 91 / 100
Trains on your data
- Free
- No
- Paid
- No
- Opt-out
- Yes
Incidents
4- highCanva enterprise customer data exposed in third-party breach - Capital Brief
- highCanva cracks down on AI credit fraud | Information Age | ACS
- mediumLog4j2 Vulnerability Update
Assessed SEP 21, 2026 · Checked by hand SEP 21, 2026
SOC 2, ISO 27001, GDPR, no content training by default, business training exclusion, deletion and US or EU residency are confirmed; duplicate incident data was removed and incident dates and roles corrected.
Trust breakdown
91 / 100
Overall trust score
Data and privacy
Trains on your data
No training on user data
Storage regions
Sub-processors
Data retention
Following termination or deactivation of your user account, Canva will retain your profile information and User Content for a commercially reasonable time, and for as long as we have a valid purpose to do so.
Deletion: Upon termination or expiry of the Agreement, Canva shall destroy all Customer Personal Data in its possession or control, except to the extent necessary to retain Customer Personal Data for the Permitted Purpose or required by applicable law.
Incidents
2026-08-29
2026-08-20
Information Age | ACS
2021-12-10
Canva Help Center
2019-05-24
criticalCanva Security Incident - May 24Canva 說明中心
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Canva has developed its own proprietary foundation model called the Canva Design Model, specifically for design tasks. They also acquired Leonardo.ai in 2024, whose technology is used for generating editable design elements. While Canva aims to use its in-house models wherever possible, they also utilize third-party models (like OpenAI, Anthropic, Google, etc.) in the early stages of new AI features to learn and iterate quickly, before investing in proprietary solutions for scalability and cost-effectiveness. Canva has also embedded its platform within other AI tools like ChatGPT, Claude, Copilot, and Google Gemini.
Integrations and access
Integrations
Available on
Pricing
Free
$0/year
Design anything, up to 200 uses of Standard AI tools or 20 uses of Premium AI tools, no Ultra AI tools.
Pro
$180/year for one person
Unlock premium content, more powerful design tools, and AI features. Up to 2,000 uses of Standard AI tools, or 200 uses of Premium AI tools, or 20 uses of Ultra AI tools. Premium tools (resize, translate, remove background), 3.6M+ templates, 141M+ premium photos, videos, graphics, and audio.
Business
$250/year per person
Create content faster, market smarter, and grow your business with advanced tools. Up to 4,000 uses of Standard AI tools, or 400 uses of Premium AI tools, or 40 uses of Ultra AI tools. 100 Brand Kits and approvals, 10% discount on print orders, 500GB of cloud storage.
Enterprise
Custom
Empower your organization with end-to-end visual communication. For enterprise customers with 150+ contracted seats. Includes enterprise-level security and controls, SSO and SCIM provisioning, custom apps, 1000 Brand Kits with tiered approvals and multi-team management, 10% discount on print orders, 1TB of cloud storage, and up to 4,000 uses of Standard AI tools, or 400 uses of Premium AI tools, or 40 uses of Ultra AI tools. Contact sales for pricing.
Prices as listed on SEP 21, 2026; check the vendor's page.
Moat and openness
Moat
- Proprietary Model
- Proprietary Data
- Network Effects
- Switching Costmoderate
- Unique UX
- Distributionstrong
Canva possesses a strong moat, primarily driven by its massive user base (265M+), extensive distribution channels, and a highly accessible, unique UX that simplifies complex design tasks. The development of its proprietary Canva Design Model, trained on user data and design sequences, coupled with the acquisition of Leonardo.ai, further strengthens its defensibility by creating a specialized AI tailored to its platform and user needs, making it difficult for competitors to replicate the full integrated experience.
Openness
- Open model weights
- Published research
- Open source contributions
- Transparency reports
- Public safety evals
Canva demonstrates moderate openness through its comprehensive Trust & Security Portal, which details its security posture, privacy practices, and compliance commitments (including SOC 2 Type 2, ISO/IEC 27001, and GDPR). They publish regular Transparency Reports regarding government requests for user data and have clear privacy policies that emphasize user control over their data and AI-powered feature usage. While they are transparent about data handling and security, there is no indication of open-sourced model weights, published research, or public safety evaluations of their AI models.
Timeline
- 2023-10Canva launched its AI Magic Studio, integrating AI across its products and introducing a suite of brand management tools. This included a collaboration with OpenAI.
Company
Canva
- Founded
- 2013
- HQ
- Surry Hills, New South Wales, Australia
- Site
- canva.com
Popularity
954.6M
monthly visits
Canva holds a significant market share in the graphics software industry, sitting third behind Adobe Photoshop and Adobe InDesign, and is positioned as a more accessible alternative to complex professional design tools.
Value and ROI
What it should move: Marketers spend less time producing campaign assets and adapting them to different formats.
Best fit
It fits distributed teams that often produce social, presentation, and campaign assets.
The catch
Templates make assets easy to multiply. High-visibility work still needs brand, rights, and design review.
In our stacks for
References
- 01Privacy policyCanvaVendor-published
- 02TermsCanvaVendor-published
- 03Acceptable useCanvaVendor-published
- 04Trust centerCanvaVendor-published
- 05Pricing pageCanvaVendor-published
- 06Company siteCanvaVendor-published
- 07SOC 2CanvaVendor-published
- 08Canva enterprise customer data exposed in third-party breach - Capital BriefCapital BriefIndependent
- 09Canva cracks down on AI credit fraud | Information Age | ACSInformation Age | ACSIndependent
- 10Log4j2 Vulnerability UpdateCanva Help CenterIndependent
- 11Canva Security Incident - May 24Canva 說明中心Independent