Apollo.io
Apollo combines contact data, sequences, research, and message drafting.
Overview
- Transparency
- 6 / 10
- Trust
- 73 / 100
Trains on your data
- Free
- Yes
- Paid
- Yes
- Opt-out
- Not captured
Incidents
1- highNotification of Apollo.io security incident
Assessed SEP 21, 2026 · Checked by hand SEP 21, 2026
SOC 2, ISO 27001, GDPR, a DPA, US hosting and 24 sub-processors are confirmed; Apollo permits internal-model training and the 2018 exposure is high severity.
Trust breakdown
73 / 100
Overall trust score
Data and privacy
Trains on your data
- Free
- Yes
- Paid
- Yes
- Opt-out
- Not captured
Storage regions
Sub-processors
Data retention
Customer Data that is sent to third-party AI providers will be deleted from those platforms within 30 days.
Deletion: You may request that Apollo delete your personal information from its records and direct its service providers to do the same, subject to certain exceptions.
Incidents
2018-10-09
New Relic Documentation
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Apollo.io uses a combination of its own internally developed AI models and third-party AI providers. They have built their own Data & Machine Learning Platform, including a custom Data & ML Service for model deployment. For their AI Assistant, they use Deep Agents, which allows for model neutrality and integration with various LLM vendors. They also directly integrate with several third-party AI providers.
Integrations and access
Integrations
Available on
Pricing
Free
$0/mo
900 credits/year, 2 active sequences, limited CRM integration, 1 user minimum
Basic
$49/user/mo (billed annually) or $59/user/mo (billed monthly)
30,000 credits/year, unlimited active sequences, Salesforce & HubSpot CRM integration, 1 user minimum
Professional
$79/user/mo (billed annually) or $99/user/mo (billed monthly)
48,000 credits/year, unlimited active sequences, all CRM integrations, US dialer, 1 user minimum
Organization
Custom
Priced at $119/user/month (billed annually) or $149/user/month (billed monthly). Includes everything from Professional plus international dialer, custom reports, advanced security controls, tighter team permissions, and 72,000 credits/year. Minimum of 3 users.
Prices as listed on SEP 21, 2026; check the vendor's page.
Moat and openness
Moat
- Proprietary Model
- Proprietary Data
- Network Effects
- Switching Costmoderate
- Unique UX
- Distributionstrong
Apollo exhibits a strong moat primarily due to its extensive proprietary B2B contact and company data (240M+ contacts, 30M+ companies) combined with a comprehensive, AI-powered GTM platform. While it leverages third-party AI models, its own Data & ML Platform, custom model deployment, and Deep Agents for AI orchestration contribute to a unique and integrated user experience, making switching costs moderate for businesses deeply embedded in its ecosystem.
Openness
- Open model weights
- Published research
- Open source contributions
- Transparency reports
- Public safety evals
Apollo.io demonstrates a strong commitment to data privacy and transparency, particularly concerning how it collects, uses, and protects user data. They publish a detailed Privacy Policy and an AI Policy, outlining their practices and providing users with control over their information through a Privacy Center. Apollo.io is certified with ISO 27001 and SOC 2, and complies with GDPR, CCPA, CPRA, and the EU-US Data Privacy Framework. They are also a registered data broker in California and other US states, emphasizing their commitment to transparent data handling. While they are transparent about their data practices and certifications, there is no indication of open-sourced model weights or public safety evaluations.
Timeline
- 2026-05Acquired Pocus, an enterprise revenue intelligence platform, to strengthen AI-native GTM vision
- 2023Launched Apollo AI
Company
Apollo.io
- Founded
- 2015
- HQ
- San Francisco, California, United States
- Site
- apollo.io
Popularity
Not disclosed
monthly visits
Notable customers
Apollo.io is a leading all-in-one sales intelligence and engagement platform, ranking #2 in the Sales Data Providers category and holding 3.3% of the lead generation market share.
Value and ROI
What it should move: It reduces setup time for teams that need contact data and outreach.
Best fit
It fits smaller sales teams and teams testing a new segment.
The catch
Apollo overlaps with Clay on data and Outreach on sequences. Buying all three duplicates work.
- Smartling: Uses Apollo's AI and prospecting features for account research and targeted lists.[1]
- Idomoo: Uses Apollo's AI Assistant to build sequences and personalise outbound.[2]
In our stacks for
References
- 01Smartling: how it uses Apollo.ioApollo.ioVendor-published
- 02Idomoo: how it uses Apollo.ioApollo.ioVendor-published
- 03Privacy policyApollo.ioVendor-published
- 04Company siteApollo.ioVendor-published
- 05SOC 2Apollo.ioVendor-published
- 06Notification of Apollo.io security incidentNew Relic DocumentationIndependent