Overview
- Transparency
- 6 / 10
- Trust
- 73 / 100
Trains on your data
- Free
- Yes
- Paid
- Yes
- Opt-out
- Not captured
Incidents
1- highNotification of Apollo.io security incident
Assessed SEP 21, 2026 · Checked by hand SEP 21, 2026
SOC 2, ISO 27001, GDPR, a DPA, US hosting and 24 sub-processors are confirmed; Apollo permits internal-model training and the 2018 exposure is high severity. Apollo's terms also let it use Customer Data to enrich the contact database it sells to other customers and keep a perpetual licence to analyse de-identified Customer Data; the grade treats this as training on customer data with no opt-out, which is already the largest deduction the formula has.
Trust breakdown
73 / 100
Overall trust score
Data and privacy
Trains on your data
- Free
- Yes
- Paid
- Yes
- Opt-out
- Not captured
Storage regions
Sub-processors
Data retention
Customer Data that is sent to third-party AI providers will be deleted from those platforms within 30 days.
Deletion: You may request that Apollo delete your personal information from its records and direct its service providers to do the same, subject to certain exceptions.
Incidents
2018-10-09
New Relic Documentation
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Apollo.io uses a combination of its own internally developed AI models and third-party AI providers. They have built their own Data & Machine Learning Platform, including a custom Data & ML Service for model deployment. For their AI Assistant, they use Deep Agents, which allows for model neutrality and integration with various LLM vendors. They also directly integrate with several third-party AI providers.
Integrations and access
Integrations
Available on
Pricing
Free
$0/mo
900 credits/year, 2 active sequences, limited CRM integration, 1 user minimum
Basic
$49/user/mo (billed annually) or $59/user/mo (billed monthly)
30,000 credits/year, unlimited active sequences, Salesforce & HubSpot CRM integration, 1 user minimum
Professional
$79/user/mo (billed annually) or $99/user/mo (billed monthly)
48,000 credits/year, unlimited active sequences, all CRM integrations, US dialer, 1 user minimum
Organization
Custom
Priced at $119/user/month (billed annually) or $149/user/month (billed monthly). Includes everything from Professional plus international dialer, custom reports, advanced security controls, tighter team permissions, and 72,000 credits/year. Minimum of 3 users.
Prices as listed on SEP 21, 2026; check the vendor's page.
Timeline
- 2026-05Acquired Pocus, an enterprise revenue intelligence platform, to strengthen AI-native GTM vision
- 2023Launched Apollo AI
Company
Apollo.io
- Founded
- 2015
- HQ
- San Francisco, California, United States
- Site
- apollo.io
Popularity
Not disclosed
monthly visits
Notable customers
Apollo.io is a leading all-in-one sales intelligence and engagement platform, ranking #2 in the Sales Data Providers category and holding 3.3% of the lead generation market share.
Value and ROI
What it should move: It reduces setup time for teams that need contact data and outreach.
Best fit
It fits smaller sales teams and teams testing a new segment.
The catch
Apollo overlaps with Clay on data and Outreach on sequences. Buying all three duplicates work.
- Smartling: Uses Apollo's AI and prospecting features for account research and targeted lists.[1]
- Idomoo: Uses Apollo's AI Assistant to build sequences and personalise outbound.[2]
In our stacks for
References
- 01Smartling: how it uses Apollo.ioApollo.ioVendor-published
- 02Idomoo: how it uses Apollo.ioApollo.ioVendor-published
- 03Privacy policyApollo.ioVendor-published
- 04Company siteApollo.ioVendor-published
- 05SOC 2Apollo.ioVendor-published
- 06Notification of Apollo.io security incidentNew Relic DocumentationIndependent