Adobe Firefly
Adobe Firefly generates and edits images, video, and design variations.
Overview
- Transparency
- 4 / 10
- Trust
- 98 / 100
Trains on your data
- Free
- No
- Paid
- No
- Opt-out
- Yes
Incidents
1- criticalAdobe Agrees to $150 Million Settlement and Injunction to Resolve Alleged Violations of the Restore Online Shoppers’ Confidence Act
Assessed SEP 21, 2026 · Checked by hand SEP 21, 2026
Firefly is covered by Creative Cloud SOC 2 and ISO 27001; customer content is excluded from default training, optional program controls are documented, and Adobe's subscription settlement is recorded.
Trust breakdown
98 / 100
Overall trust score
Data and privacy
Trains on your data
No training on user data
Storage regions
Sub-processors
Data retention
Generation History is stored in the user’s Enterprise Storage location indefinitely unless manually deleted.
Deletion: Adobe will, at the choice of the Customer, delete or return to the Customer all Personal Data after the end of the applicable term for Cloud Services, as further specified under the Agreement.
Incidents
2026-03-13
U.S. Department of Justice
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Moat and openness
Moat
- Proprietary Model
- Proprietary Data
- Network Effects
- Switching Cost
- Unique UX
- Distribution
Openness
- Open model weights
- Published research
- Open source contributions
- Transparency reports
- Public safety evals
Company
Adobe
- Founded
- 1982
- HQ
- San Jose, California, United States
Popularity
Not disclosed
monthly visits
Value and ROI
What it should move: It reduces concept turnaround and time spent creating asset variations.
Best fit
It fits teams that review generated images and video alongside their Adobe creative files.
The catch
Teams must review rights, accuracy, and brand fit. Using Adobe files increases dependence on Adobe.
In our stacks for
References
- 01Privacy policyAdobeVendor-published
- 02Company siteAdobeVendor-published
- 03SOC 2AdobeVendor-published
- 04GDPRAdobeVendor-published
- 05ISO 27001AdobeVendor-published
- 06Adobe Agrees to $150 Million Settlement and Injunction to Resolve Alleged Violations of the Restore Online Shoppers’ Confidence ActU.S. Department of JusticeIndependent